About the Book

Successfully Build Your Business and Brand with Mobile

Develop a smart mobile marketing strategy using our step-by-step guide. It’s packed with proven techniques and strategies to help you design and optimize mobile websites, produce spot-on advertising, create cool smartphone apps, decipher the analytics, and leverage a rich mix of social, local, and mobile (SoLoMo) to increase profits.

What top industry influencers have to say about Mobile Marketing: An Hour A Day

“Nothing gets you closer to your consumer than mobile. And nothing gets to closer to mobile marketing perfection than Mobile Marketing: An Hour a Day.” — Greg Stuart, CEO, Mobile Marketing Association and co-author of What Sticks

“This is a crucial read for anyone trying to make sense of the mobile space and understand how to best leverage mobile for marketing. Easy-to-follow principles make it simple to develop your strategy and help you stay ahead of your competition.” — Maria Mandel Dunsche, Vice President, Marketing & Media Innovation, AT&T AdWorks

“Elkin and Pasqua expertly detail the mobile landscape, tactics, and tools available to today’s mobile marketer. This is a must-read.” — Sara Holoubek, CEO, Luminary Labs

“This book is filled with clear, well thought-out strategic guidance on all things mobile, with expert perspectives to help customize the strategy on an individual business (and budget) level.” — Joy Liuzzo, President, Wave Collapse

“This is now my go-to book for mobile. Not only does it have the brain trust going for it, but it also has the data to back it up.” — Rob Garner, VP Strategy, iCrossing and author of Search and Social: The Definitive Guide to Real-Time Content Marketing

“There are two meaningful misconceptions about mobile: one is that it is about devices, and the other is that it is a single, homogenous thing. Mobility is a consumer context: you are mobile whether you’re in the office on your phone, in the living room watching television, or on a plane on a tablet. What you’re doing and what mobility means to you are very different things in each of those contexts, and for marketers, the applications in each of those settings can vary greatly. Refreshingly, Noah and Rachel deeply understand this and offer practical advice to help you successfully take advantage of the most personal and measurable medium ever available to a marketer.” — Eric Litman, CEO, Medialets

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